介绍在首尔举办的MICE活动及宣传会展所需的MICE相关商品。
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Building off of the momentum of last year’s Korea MICE Expo (KME), which enjoyed an overall increase from KME 2009 in the number participants with a twofold increase of foreign buyers, a 73% increase in business consultation sessions, and representatives from 26 countries in attendance, KME 2011 anticipates the largest turnout to date. Now in its 12th year, the KME aims at becoming a major international meetings exhibition with Seoul as its representative host city.
The 2011 Korea MICE Expo plans to feature a business space outfitted to maximize participant satisfaction. Additionally, briefing sessions about the bidding and organizing of international conferences are planned to take place, targeting both domestic and international buyers. A returning feature of this year’s KME is the Seoul MICE Forum, which will mark its second year. Planned to take place over a day, invited guests and specialists from international convention organizations, tourism authorities, and businesses will come together to discuss the future of the MICE industry, share information and network. The ICCA Data Workshop, which explains the meetings industry database maintained by ICCA, and the Seoul MICE Youth Challenge, which invites college students who are interested in the meetings industry to design mock bids, are features that are planned for this year’s Forum.
Korea MICE Expo 2011
Dates: June 28—30
Venue: Coex, Seoul
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